How a stranger becomes a client
The free offer that earns attention. The consideration offer that proves you're worth paying. The commitment offer that gets the first yes — without anyone having to introduce you.
Founding cohort · 12 seats · Starts 10 October
Make More &
Better Offers
An eight-week mastermind for consultants who are tired of waiting for the phone to ring. Build the nine-offer architecture that makes demand something you manufacture instead of something you hope for.
WhoConsultants & independent professionals
WhenSaturdays, 8 weeks · 7am or 6pm EAT
InvestmentUGX 800,000 · USD 217
Led byAndrew Tugume (Coach Drew)
Apply for a seatApplications close 5 October. It takes about six minutes.
You don't have a customer problem. You have an offer problem.
Most consultants sell one thing: their time, described slightly differently to each client. It is a service the market can take or leave, priced against whoever quoted last, and won by whoever the client happened to remember that week.
So you work twice as hard to push it. You chase referrals. You bid. You lower the price to close. And when the work lands you disappear into delivery, which means the next gap is already being built while you are busy.
The business is not short of effort. It is short of structure.
Why I teach this
For years my business ran on two things: gigs from people who already knew me, and bids to companies that already knew me.
It worked. My biggest tender paid USD 10,000 a month. The gigs brought a thousand here, a thousand there. On paper, a good year.
But every feast was followed by fasting. A tender ends and there is nothing behind it. A referral goes quiet and the month goes quiet with it. I wasn't running a business — I was living on other people's memory of me, and memory is not a business model. I could not make demand appear. I could only wait for it, then work twice as hard to win it.
What changed wasn't effort or talent. I stopped selling one thing at a time and built a structure: nine offers, each doing a different job, feeding each other. Today those offers produce income every month rather than in bursts — and the fasting days are gone.
I have since taught this architecture to more than 100 consultants inside my private WorkMasters programme. This mastermind is that structure, built on your business, in eight weeks.
Andrew Tugume · Kampala
What you leave with
In eight weeks you'll stop waiting for gigs and start manufacturing them.
9offers mapped into a complete architecture for your business
3of them fully built — named, priced, scoped, written
1live in the market and taking money before we finish
So your income stops depending on who happens to remember you.
Every business runs on nine offers, not one
Most consultants have two or three of them and wonder why the revenue stalls. We build the missing ones, in order, on your business.
What you actually sell
Your core product, rebuilt from a service into something with a name and a promise — plus the continuity offer that turns a single sale into monthly income.
Making what you have pay
Retention, networking and utilisation offers — revenue from the clients, relationships and assets already sitting in your business unused.
When you stop selling time entirely
Return and equity offers — for when you're ready to let other people's capital fund what you've built. Approached in sequence, and last, for good reason.
Eight weeks, eight finished things
Every session produces something you can hold up at the end of it. This is a workshop with homework, not a webinar with slides.
01
The Offer Audit
Count your nine gears. Most consultants find they have two. Name who you serve and the problem you actually solve.
You leave with: a scored audit and a one-line positioning statement02
The Core Offer
Take the main thing you sell and turn it from a service into a product — a name, a promise, a defined deliverable, a defined scope.
You leave with: your core offer, written03
Price & Money Model
What makes value perceived, how to raise a price without flinching, payment structures, and the guarantee that removes your client’s risk.
You leave with: a priced offer with risk reversal attached04
The Intake Valve
Free, consideration and commitment offers — the ladder that lets someone who has never met you become a paying client.
You leave with: a lead magnet and an entry offer, designed05
Launch Week
It goes to market this week. Not polished — live. Perfectionism is the most expensive habit in consulting.
You leave with: one offer public and your first enquiries06
Lead Generation
Where demand comes from when referrals go quiet. Building a named list of 100 instead of hoping, and the outreach that doesn’t feel like begging.
You leave with: a built list and a running outreach sequence07
Selling & Closing
The conversation, the four objections underneath every "let me think about it", and the follow-up that most consultants never do.
You leave with: real sales conversations and first closes08
Continuity, Retention & Assets
Recurring revenue, keeping the clients you win, and the utilisation and return offers that make what you already own start paying.
You leave with: your full nine-offer architecture, twelve months outWhat a seat includes
The eight-week live mastermind Twelve seats. Ninety minutes weekly, on your business, with me in the room. | UGX 2,400,000 |
The 9 Offers Handbook The written reference for all nine gears — yours to keep and work from long after the cohort ends. | UGX 150,000 |
Full recording library Miss a Saturday, or come back to week three in March when you're ready to build the next gear. | UGX 400,000 |
A private 1:1 offer teardown Sixty minutes, just us. Your offer pulled apart and put back together before you take it to market. | UGX 600,000 |
Alumni access The room doesn't close when the eight weeks do. | UGX 300,000 |
The guarantee You don't carry the risk of this working. | Below |
| Total value | UGX 3,850,000 |
Founding cohort price Twelve people, no track record to point at yet, and a price that reflects it. It does not return for cohort two. | UGX 800,000 or USD 217 |
The guarantee
Attend at least seven of the eight sessions and submit every assignment. If you finish without a complete offer architecture and one live offer, I work with you one-to-one until you have both — at no extra cost.
Note what that asks of you. I am not guaranteeing a result you can collect by watching. I'm guaranteeing that if you do the work and it doesn't land, the problem becomes mine.
This is for you if
You already sell something and clients already pay you — but the months are uneven and you can't say why.
Your work comes from referrals, tenders and people who remember you, and you'd like a second source that you control.
You are willing to be coached in front of eleven peers and to put something live while it still feels unfinished.
This is not for you if
You want a course to watch. There is homework every week and I will ask you about it by name.
You're looking for leads handed to you rather than a business that produces its own.
The next eight Saturdays are already spoken for. Half-attending wastes a seat someone else wanted.
The dates that matter
29 Sept & 1 OctFree live masterclassCount your own nine gears with me. Two sittings.
5 OctoberApplications closeI read every one myself and reply the same day.
7 OctoberPayment holds your seatMobile money, bank transfer or card. Deposits accepted.
10 OctoberWe startSaturdays, 7:00am or 6:00pm EAT. You choose.
Twelve seats · 12 remaining
Apply for a seat
This is an application, not a checkout. Six minutes, and I read every answer myself before confirming a place. If we're not a fit I'll tell you, and I'll tell you why.
Start my applicationQuestions first? Message me on WhatsApp: +256755017384